What to look for in an SMS marketing agency
Finding the right SMS marketing agency may seem like a needle in a haystack, but the reality is that once your brand finds the right one, the research will be worth it. So if you are wondering what to look for in an SMS marketing agency, you have come to the right place.
SMS marketing is a great targeted way to reach consumers. Because the texts can go straight to the consumer, finding a way to harness the power of this marketing technique is invaluable. However, it can be hard to figure out, so hiring an SMS marketing agency with a plethora of knowledge is the right way to set your business up for success.
If you are looking to hire an SMS marketing agency, there are several things you need to keep an eye out for. You hire this company to make an impact, and as a result, these skill sets will help them stand out and demonstrate that they are up to the challenge. Read on to learn more about what to look for when hiring an SMS marketing agency.
The ability to build a community
SMS marketing gives a brand the opportunity to build community. Therefore, you should look for an agency that has a solid understanding of this. Ideally, the SMS marketing agency will have several case studies that demonstrate the work they do. This will help show you what to expect when working with their team.
Ideally, you’ll find a case study that explains how the agency worked to build a community for a business of a similar size to yours. Also look for examples in your industry. The value of community in marketing simply cannot be underestimated, so look for agencies that are up to the task of helping your brand refine and build your own.
The ability to reach your target audience
The next thing your SMS marketing agency should be able to do is help you reach your target audience, or even figure out who that target audience is. You want to make sure your business messages end up on the correct phones. Therefore, work with a brand that is proven to reach your target audience.
Ideally, before you commit to working with the agency, you will ask for testimonials about it. This will help you make sure the agency has the expertise you are looking for. Alternatively, if you know of another brand that has worked with said agency to reach their target audience, you can reach out to them and discuss how it went.
Keep this in mind: it doesn’t matter how good an agency is at SMS marketing if they can’t get your message out to the right audience. The audience is everything!
Powerful filter options
You’ll also want to make sure that the SMS marketing agency you plan to work with has powerful filtering options. Ideally, the SMS marketing agency should have filtering to select demographics and user information in several powerful combinations.
This will allow you to control the messaging you use. These filtering options will prove to be invaluable again, as reaching this target audience is of the utmost importance.
The ability to send targeted messages is great, but the meaningful results you get from it are important. Find an agency that will work with you to create 1-to-1 messages as artfully as they do to many recipients. Plus, an agency that will help send relevant messages on a large scale that will inspire recipients to respond is invaluable.
Establish a connection
The best SMS marketing agencies won’t just help a brand get their message out; they will help them to create a real bond with the people who receive it. Ideally, the SMS marketing agency will provide a phone number that can be shared with the public. This provides an authentic experience, as recipients feel like they’re texting a friend or someone they know personally.