Trends & Products: The Aquatic Sector


The aquarium hobby is hotter than it has been in recent memory, with captive-bred livestock and aquatic supplies in high demand. The aquatic category is one pet industry that retailers often struggle to plan and navigate. The complexity of the hobby itself and the wide range of products needed to solve all the possible problems encountered during the aquarium hobby make it difficult for retailers to support their aquatic customers.

According to Patricia Carr, head of categories and ideas direction for Mars Fishcare North America, the retailer acts as a vet and educator, taking responsibility for supporting and troubleshooting the aquarist from day one. She recommends that retailers invest in staff training and create simple on-the-go equipment for aquarium customers, which will ultimately help reduce attrition in aquatics.

Beginner aquarists will seek help with everything from dietary needs to aquarium maintenance. Retailers that focus on education to support first-time hobbyists are also likely to retain regular aquarists, leading to increased revenue in the Aquatic Sales category.

Marineland Box Desk KitMarineland Portrait Desk Kit

This five-gallon glass aquarium features hidden three-stage filtration with a Rite-Size cartridge and Marineland bio-foam, and it features an adjustable flow filter pump. The aquarium kit also includes low power consumption white and blue LED lights, so aquarists can change the lighting as they see fit to mimic the underwater effect of sunlight or sunlight. moonlight glow.


The API Freshwater Master Test Kit measures the four most important levels in freshwater aquariums quickly and accurately, including pH, high pH, ​​ammonia, nitrites and nitrates. With scientific precision for professional results, the Freshwater Master reusable test kit comes with four glass test tubes with snap caps and a convenient holding bowl for easy storage.

Aqueon Betta PuzzleAqueon Betta Puzzle

This red or blue puzzle piece shaped kit is ideal for a single betta, or fish lovers can tie multiple kits together to form a completed puzzle and house multiple bettas. To prevent the bettas from seeing each other when the puzzle pieces are linked, each unit has frosted walls. Each kit includes decorative gravel, a small plant, betta food, and a Betta Bowl Plus water conditioner.

ULTUM Delta-Filter-FamilyUltum Nature Systems DELTA filter cartridge

Constructed from tough, quality materials, Nature Systems DELTA Ultum Cartridge Filters deliver performance, reliability and longevity. With high flow rates, quiet operation, flexible media selection, easy installation and maintenance, DELTA is a powerful essential in the aquarist’s arsenal. DELTA leaves the water pure, providing an unparalleled visual experience.

Betta_WormShapedCocksBetta worm shaped bites

Tetra Betta Worm Shaped Bites is a nutritionally complete worm-shaped food specially adapted for the needs of bettas and other maze fish. Designed to mimic the size, shape and color of natural bloodworms, food floats on the surface of the water to please bettas by attracting their natural hunting instincts.

Fritz_RPM_Reef elementsFritz RPM Reef Elements

The Fritz RPM Calcium / Buffer System and Fritz RPM Magnesium allow aquarists to maintain the calcium, alkalinity and magnesium levels of a marine aquarium. Fritz RPM Reef Elements does not contain unmeasured and unnecessary ions and metals. Part 1 is formulated to provide the purest carbonate alkalinity and, when used with Part 2 with regular water changes with a high quality Fritz RPM salt, it provides the correct ionic balance necessary for the health of fish, corals and invertebrates.

Crochet-Python-ProductsPython products

Python products, including the Python HOOK, are proudly constructed using only the highest quality American Made materials. The HOOK is a helping hand that attaches to Python’s No Spill Clean and Fill for easy and effortless tank filling. Python products are free of BPA, arsenic and lead.

Artemia eggs SFBBshrimp eggs in brine

Freshly hatched brine shrimp are a great food for baby fish, small fish, and reef aquariums. The San Francisco Bay brand has been supplying brine shrimp eggs to the ornamental fish industry for over forty years. The jerky swimming movements of freshly hatched baby brine shrimp are known to trigger the feeding instinct in fry fish. Freshly hatched brine shrimp still contain their yolk sac and thus form a food rich in fatty acids of marine origin.

coralife biocubeCoralife BioCube

With a sleek hood, the modern design of the BioCube comes with beautiful LED lighting that can be set to white for the day or a sparkling blue moon for the night. Each aquarium is two inches taller than the original, so owners can have a larger viewing area. The robust BioCube plinths blend perfectly with the aquarium. With tinted acrylic panels and slim black handles, the rack features built-in shelves for convenient storage of food, tools and equipment.


The OASE biOrb TUBE aquariums feature a cylindrical profile with a unique 360 ​​degree view and are available with standard or multi-color remote-controlled LED lighting. The TUBE is made with durable acrylic, which increases visibility on typical glass aquariums. Available in a sleek white or black trim, the TUBE is available in four or nine gallon capacities and features the patented five-stage biOrb filtration to ensure clear, healthy water and easy maintenance.


A bold new approach to biological aquarium filtration for freshwater and marine aquariums, Bio-Lux offers an ultra-porous ceramic biomedia that incorporates ultra-efficient square and spiral structures, increasing the surface area of ​​the tank. biomass more than three times. Bio-Lux’s ultra-efficient porous function enables massive increases in nitrifying and denitrifying bacterial growth. Its amazing increases in usable biomass area reduce the space required for biological filtration by up to 75 percent. The mesh protector surrounding each support increases its 3D spatial capacity for bacterial development.

Fisherman Frank2Frank fish feeder

Fish Feeder Frank is a decorative feeder for your aquarium. Simply drop tubifex worms, black worms, or seaweed wafers into the cage and snap the lid on. Drop the cage into the aquarium and watch your fish feed on it like sharks. The Angler screws into the side of most layers of glass and sits atop your aquarium. Ideal for rimless aquariums and small tanks, the Frank Fish Feeder is good for fish up to three inches.

pe mysis flakesPE MYSIS SNOWFLAKES

PE Flakes are highly appetizing and nutritionally complete fish foods designed to improve coloring and induce a vigorous feeding response in a variety of fish. Available in saltwater, freshwater, cichlid and goldfish formulations, they contain fresh Mysis PE for a rich and nutritionally complete diet.

coral fragmentation kitCORAL FRAGGING KIT

This premium line is crafted from Japanese stainless steel, passivated and oxidized in black for superior durability in both fresh and saltwater environments. It includes sharp scissors, a conical head coral cutter, a large SPS coral cutter, a coral knife with blade and a utility pliers with an angled rubber covered head.

New Vision GroupNEW VISION V20 FOODS

This marine fish feed mix, coated with 100% pure Antarctic krill oil, is made up of four different pellet feeds and two flake feeds. The flakes are ‘cold processed’ to provide live probiotics, and the food contains essential nutrients and omega 3 fatty acids. Some parts float, others sink and others stay in the middle, ensuring the whole aquarium is powered.

Lifegard Aquascaping Rocks, stones and woodAQUASCAPING LIFEGARD

Increase the beauty of an aquarium landscape with these uniquely styled stones and rocks to look like miniature rock formations. These all-natural materials are available in an assortment of sizes and shapes to enhance aquascaping setups.

3in1 lamp ZooMed Paludarium3 in 1 lamp Paludarium

The Zoo Med Paludarium 3-in-1 Lamp creates a balanced lighting experience in your habitat that helps both plants and animals thrive. Unlike UVB bulbs, which are specially coated to emit UVA and UVB rays, this lamp has three unique coatings on each of its fluorescent tubes so that it provides different beneficial wavelengths. The 3-in-1 Paludarium Lamp is especially good for paludariums planted with amphibians because it adds no heat, helps amphibian vision (with UVA), and keeps plants happy with appropriate wavelengths to promote their growth.

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