Healthy Home Solutions Recognized | The star


RAISING the bar of industry excellence, Cuckoo International (M) Sdn Bhd once again won two awards in the water filter and air purifier categories at the Frost and Sullivan Asia-Pacific Best Practices Awards.

As well as being his fifth consecutive win in the water filter category, the recognition was even more memorable as Cuckoo won the Malaysia Home Water Filter Company Of The Year, the category’s highest honor.

The company also received the Malaysia Home Air Purifier Competitive Strategy Leadership Award, making it Cuckoo’s second consecutive victory in the air purifier category.

“We are touched and honored to be recognized once again by Frost and Sullivan.

“These accolades reflect our constant passion to go above and beyond in everything we do,” said Toh Seng Lee, Cuckoo’s director of customer service, during the award ceremony, which was held virtually.

“It is also a collective effort and a promise on the part of an“ Beyond Standards ”team to provide“ Beyond Standards ”offers.

“Although dealing with a pandemic was not easy, we continued to stay strong and focused.

“Our passion has guided us to these victories and, more importantly, has enabled us to live healthier and happier lives through our healthy home solutions,” he added.

Commenting on Cuckoo’s first victory as Home Water Filter Company of the Year, Azza Fazar, Frost and Sullivan’s research associate, said Cuckoo’s every move was in the customer’s best interest.

“The company leverages its research and technology capabilities to meet customer needs while providing the best water filters on the market.

“While the Covid-19 pandemic has brought many uncertainties, Cuckoo has met challenges with the rapid implementation of new strategies and solutions to prioritize the safety and well-being of customers, such as the introduction of contactless services, delivery and facilities. “

In Cuckoo’s second consecutive victory in the air purifier category, Fazar said, “Cuckoo’s rapid response to changing standards, such as the implementation of disinfection services to ensure customer safety. and staff, allowed the company to continue providing its services during movement restrictions.

“With its fully local management team, Cuckoo can introduce targeted products and services that directly address the wants and needs of Malaysians. “

Cuckoo also launched a series of products and services in 2020.

These included the Cuckoo Vivid water purifier as well as the Cuckoo Ezy disinfection generator and disinfection services. The launches were timely because they met the needs of local consumers.

Along with other strategic approaches, Cuckoo enjoyed remarkable success in 2020, registering its sixth consecutive year of record revenue of over RM1 billion in a challenging marketing environment.

As the brand celebrates its seventh anniversary this month, it has equipped more than 1.2 million homes with healthier solutions.

Part of a larger platform, Cuckoo, as a brand, offers solutions under two of the four pillars that are supposed to complement a healthy home – healthy appliances and healthy living.

Healthy Appliances offers products including water purifiers, an outdoor water filter, air purifiers, induction hobs and kitchenware, while Healthy Living introduces the Cuckoo A-Series mattress launched in March.

The other two pillars are Healthy Lifestyle and Healthy Home Care, which are respectively led by the brands WonderLab and WonderKlean.

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