Freelancers can now offer their services in LinkedIn’s new concert market


LinkedIn has officially launched a marketplace that rivals platforms like Fiverr and Upwork, giving freelance SEO and PPC professionals a new place to market their services. The LinkedIn Service Marketplace, which first launched in beta in March, has already attracted two million users, according to LinkedIn.

How it works for service providers. Professionals can create a service page from their LinkedIn profile, as shown above. Your service page will show an overview of the services you provide, the ratings and reviews of previous customers and whether you have any mutual connections with a potential customer. Service pages are linked to your profile, so your identity and page are connected.

The service page also has a dashboard that can be used to manage inquiries, messages, reviews, and customer lists.

How it works for potential customers. Potential customers can search for independent service providers through LinkedIn’s search functionality, using the “Services” filter. They can also submit a request for proposal or send a message to a vendor without having to log in or track them first.

Why we care LinkedIn is the leading social media platform for professionals, so its services market might be more likely to attract potential clients from reputable organizations, which could mean more lucrative opportunities than other marketplaces. concerts. The Service Marketplace also leverages existing LinkedIn features, such as peer-to-peer connections, which can greatly help freelancers establish their credibility, especially those who haven’t garnered a lot of reviews.

For LinkedIn, the market can attract new users, which adds to its value as a recruiting platform for businesses. Additionally, more active users and businesses can also mean more revenue opportunities for LinkedIn, through advertising and / or its Premium subscription service, for example.

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About the Author

George Nguyen is an editor for Search Engine Land, covering organic search, podcasting, and e-commerce. His background is in journalism and content marketing. Before entering the industry, he worked as a radio personality, writer, podcast host and teacher in a public school.

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