Facebook Creative Advice Browser: A Guide to Marketing

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Facebook’s Creative Advice Browser is the latest feature to help marketers improve ad creation and drive more conversions. Facebook reported that in the second quarter of 2021, they had nearly 1.9 billion daily active users (DAUs). With so many users on Facebook and ad fatigue being a persistent problem for brands, this feature can help maximize your ad performance by leveraging the vast data of successful campaigns in your industry.

If you’d like to know how to use Facebook’s Creative Tips Browser to improve your ad creation, then you’ve come to the right place!

Facebook advertising in 2021

Many Facebook users have complained about the number of ads they see; However, this does not prevent them from checking their account several times during the day. Statista reported that the average daily social media usage by internet users around the world is 145 minutes per day. It is undeniable that social networks are an integral part of our daily life. He’s always there from waking up until we fall asleep with our phones in our hands.

But, as marketers, we tend to see social media in a different light. You can open the app and find yourself taking screenshots of ads or saving them as inspiration for future campaigns. The site is constantly evolving, and what may have been successful in the past may have little or no results the next day.

Facebook statistics to guide your 2021 Facebook strategy

A few years ago, attracting customers from Facebook was pretty straightforward. This is mainly due to the low competition on social media and a heavy focus on transactional marketing. Now, brands have access to a number of data points that can allow them to make strategic optimizations to their online strategy. But is your marketing strategy based on the right data? 51% of consumers believe that less than half of brands create content that resonates as genuine. However, 92% of marketers believe most of their brand’s content resonates as genuine to consumers.

Facebook Creative Tips Browser

Facebook introduced Creative Guidance Navigator, a mini-site with data-driven best practices and ad creation tips for achieving your business goals. These short downloadable and shareable recommendations based on statistical data will help you achieve great results on Facebook platforms.

The service has a clear structure and is easy to use. You will see a list of Facebook ad tips on the main page with a “Load more” button to show more recommendations. To make your search process more convenient and narrow the ratings to your brand niche, you can filter display results by platform, ad format, industry, region, company size, and purpose.

Facebook’s Creative Guidance Browser Filter Options

1. Platform:

  • Facebook
  • Instagram
  • Messenger
  • Audience network

2. Format:

  • Carousel
  • Video
  • Static
  • Sound activated
  • Branded content
  • Stories
  • InStream
  • Mixed format

3. Industry:

  • Automotive
  • Consumer packaged goods
  • E-commerce
  • Education
  • Entertainment and media
  • Financial services
  • Games
  • Retail
  • Technology and connectivity
  • To travel

4. Region:

  • Global
  • North America
  • EMEA
  • Latin America
  • Asia Pacific

5. Company size:

  • Small business
  • Big business

6. Objective:

  • Brand of construction
  • Drive sales
  • To start

Additionally, you’ll see options to download or share the specific tip, verify the source, and access relevant case studies. That’s it – nothing fancy, but still quite useful for optimizing your Facebook ad campaigns.

When Should Your Business Use a Facebook Marketing Partner?

Credit card failures, poor tracking, overspending or underpaying, consuming data – we’ve all experienced it. And with constantly changing algorithms, it can be difficult to stay on top of trends while adapting your growth. This is where a Facebook marketing partner comes in. Facebook Marketing Partners (FMP) are technology agencies and companies that have been certified and endorsed by Facebook for their excellent marketing skills on the platform.

5 benefits of working with a Facebook marketing partner

  1. Early access to new features.
  2. The partners are certified experts.
  3. Partners are scalable and flexible.
  4. Partners can provide assistance with creating ads.
  5. Partners have direct contact with a Facebook representative.

Conclusion

If you are working on Facebook ads or are just planning to launch a campaign, it is definitely worth browsing the tips of Facebook Creative Guidance Navigator. Discover additional information, case studies and procedures. They will help you achieve your marketing goals faster and easier on Facebook.


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