Bing launches ethical shopping hub in UK

Microsoft Bing has launched its Ethical Shopping hub, which allows users to purchase eco-friendly, recycled or fair-trade clothing, the company said on Wednesday. The Ethical Shopping hub is currently only available to office users in the UK. “Currently, we are looking at at least another quarter before a significant release in the United States,” Sumit Chatterjee, senior product manager at Microsoft, told Search Engine Land.

Bing’s ethical shopping center. Image: Microsoft.

Why we care Fashion brands that create sustainable products are the clear winners here. While this iteration of the Ethical Shopping hub is limited to fashion products, Microsoft plans to expand it to more categories, which could provide more ethical businesses with opportunities to showcase their products (and values) to consumers. consumers.

Brand values ​​have only grown in importance in recent years, and consumers can take their ethics into account in their purchasing decisions. Amazon already has a similar feature, its Climate Pledge Friendly search filter, so it’s possible that Google will also release its own version of ethical product research in the future.

How it is different from Bing Shopping. Consumers can use the Ethical Shopping hub to search for ethical brands or fashion products as well as trending and featured items. As mentioned above, they can also narrow down their options using the eco-friendly, recycled, and fair-trade options. In addition, the hub will also feature articles on “informed fashion choices and other topical, planet-friendly topics,” according to the announcement.

The price drop and sale tags available on the traditional Bing shopping experience will also be displayed in the Ethical Shopping hub, so product feed data will continue to play an important role here as well.

How product eligibility is determined. Sustainable and ethical ratings are provided by Good On You, an organization that compiles and rates fashion brands based on their impact on people, animals and the environment.

“The information is gathered from credible brand and parent company reports, third-party indices (for example, the Fashion Transparency Index and CDP projects on climate change and water security ), and independent certifications, accreditations and other standards-based systems (such as Fairtrade, Cradle to Cradle, OEKO-TEX STeP, and Global Organic Textile Standard), ”Microsoft said in the announcement.

These ratings are built into Bing Shopping filters and users can apply them when searching for fashion products.

About the Author

George Nguyen is an editor for Search Engine Land, covering organic search, podcasting, and e-commerce. His background is in journalism and content marketing. Before entering the industry, he worked as a radio personality, writer, podcast host and teacher in a public school.

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