Apple promotes new AirPods silhouette effect on TikTok

Earlier this month, Apple launched a new campaign featuring Harry Styles to promote AirPods and Spatial Audio. The ad, which features the song “Music For a Sushi Restaurant”, shows silhouettes of people dancing like in classic iPod commercials. Now the company has released a new TikTok filter that lets you play in your own AirPods ad with the silhouette effect.

The filter is based on the AirPods commercial featuring Harry Styles, and it also features the same song. The company also invited some popular TikTok creators like Kendra Willis, Nifè, and Yai Ariza to promote the new filter which can be used by anyone (via Apple Post).

If you don’t have AirPods yet but still want to create a video using the silhouette effect, that’s good. Apple’s TikTok Filter also adds a 3D version of third-generation AirPods to your ears, and it even tracks your movements – so you can dance around and feel like you’re in an Apple commercial.

Enter a new sound dimension with Spatial Audio. Try the new AirPods Silhouette effect.

To try the new AirPods silhouette effect in TikTok, just follow the steps below:

  1. Open the TikTok app
  2. Tap the (+) button to create a new video
  3. Tap the Effects button
  4. Tap the search icon
  5. Search for “AirPods silhouettes”
  6. Record your own video and share it with your followers

Another easy way to find the new effect is to search for the official Apple profile (@apple) on TikTok. Choose one of the company-promoted videos, then tap the “AirPods Silhouettes” button.

When Apple introduced the AirPods 3 last year, the company also promoted it with another ad inspired by classic iPod silhouette ads.

Apple on TikTok

This isn’t the first time Apple has used TikTok to promote its products and services. In 2021, the company partnered with singer and actress Olivia Rodrigo, who released a music video “made with iPad”. Then Apple and Olivia Rodrigo used TikTok to encourage users to create and share masks similar to those in the music video, which were created using Procreate.

In 2020, Apple used its TikTok account for the first time to promote iPhone 12 and iPhone 12 mini with funny videos created by TikTok influencers.

As TikTok has become increasingly popular around the world, it’s no surprise that Apple is taking advantage of the social network’s hype to promote itself.

AirPods 3

The AirPods 3, or third generation AirPods, were the last AirPods to get Spatial Audio support after AirPods Pro and AirPods Max. Apple’s new truly wireless earbuds released in October 2021 feature a new, more compact design, larger battery, and improved sound quality.

If you don’t have AirPods yet or are looking for a new one, you can find AirPods specials on Amazon.

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