Agthia launches eZad, the first online auction platform of its kind for dates


Abu Dhabi, United Arab Emirates – (COMMERCIAL THREAD) – Agthia Group PJSC, a leading regional food and beverage company, today announced the launch of eZad, an innovative, convenient and efficient business-to-business electronic auction platform where buyers all over the world can buy dates wholesale from vendors in UAE. .

eZad makes buying and selling dates faster, more transparent and more profitable for all stakeholders. The platform is committed to helping farmers grow better dates while enabling wholesale date buyers to grow their businesses.

In the first phase, eZad will source dates from farmers in the UAE and start listing from the start of the harvest season in August. Subsequently, the scope of eZad will be gradually extended to other countries.

Farmers will list their dates for auction in eZad through a reliable certification system that ranks the dates according to reliable market standards, backed by a quality guarantee based on the vast experience and reputation inherited from Al Foah.

The auction listing will be available on eZad to buyers worldwide for 48 hours. Buyers will be able to search and filter listings based on preferences such as price, date type, quantity, and quality.

Buyers can pick up dates purchased from one of eZad’s warehouses or choose from one of the value-added services offered, including storage, packaging, loading, fumigation, washing and delivery of dates. in the whole world.

Alan Smith, CEO of Agthia Group, said: “The eZad platform was created to bring transparency, convenience and standardization to the date industry, through the technology and services we provide. Our goal is to directly connect small and large farmers with bulk date buyers through a single, simple and innovative platform. By creating this direct link, previously hidden margins as well as travel costs would be eliminated, providing a cost effective solution for buyers.

He added: “The tailor-made platform addresses the issues of all stakeholders involved in the value chain. We have always put our farmers and our customers at the heart of everything we do, and we will continue to do so to ensure fair economic returns and benefits for all. ”

eZad aims to become the premier sales channel for farmers while providing a complete, hassle-free experience for buyers. To register and for more information, visit


* Source: AETOWire

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