3 key things to know about the future of content moderation (and why each is important)
While the internet has been around for a few decades now, the demands of operating an online platform are completely different today than they were 30 years ago. In the past, content platforms only had to worry about bringing users together. However, as the amount of information online has grown exponentially, businesses and content platforms must think about how to ensure their content is both precise and secure.
In a 2019 survey, 49 percent of adults said they shared information that they later found out to be incorrect. Online content platforms today contain massive amounts of unverified information, which, when shared in large numbers, can lead to the spread of deadly infections, violent uprisings and change of government, affecting people. million lives.
Another problem is that the popularity of influencers on the internet has grown over time, and mixed with those who sell harmless and funny products you will find influencers who promote extremism or violence. Content moderation today you have to take all that into account and make the Internet a secure source of accurate long-term information.
In the early stages of the internet, moderators of small platforms may have been able to hire a few people to ensure that the content users shared was both truthful and non-violent. Today there is so much information being shared every second that the field of content moderation requires constant innovation to keep up and keep doing its job.
1. A more proactive approach
The language of bad actors on the Internet is constantly changing. This means that it is not enough to run a simple algorithm on your platform to filter a specific list of words. Instead, content moderators need to proactively identify the ever-changing language of groups promoting hate speech and violence online.
Creating a database of malicious content allows content moderators to be as proactive as possible. This allows content moderators to research new terms, ideas, and symbols shared by harmful influencers before they become popular. Without this proactive approach, content moderators have to wait until a harmful idea or word gains popularity before they can set filters to filter the language.
Noam Schwartz, co-founder and CEO of Active fence, commented on the difficulty of identifying hate speech and evil influencers. âA video produced by ISIS could appear on a prominent social platform without any external indication that it contains malicious content,â he said.
âThe title of the video can be something totally random, and nothing identifies it as a video of a terrorist organization unless the viewer is aware of the context and understands its meaning, so normal AI doesn’t is not able to catch and filter it. It is essential to be proactive in finding this content. We continuously scan, collect and analyze millions of sources in a proactive manner, and this approach is very effective in detecting and eliminate harmful content before it begins to be shared with a large audience.
2. Build trust and authority
Identifying or removing disinformation will be one of the main issues content platforms will have to tackle in the years to come. 30 years ago, online platforms were rarely seen as the ultimate sources of information. At that time, it was even easier to go to a library to do research and consult the newspaper for an update on the news. Today, the Internet is the most common source of information.
Unfortunately, with the majority of content being consumed and shared online, it is much more difficult to verify the validity of information before it reaches audiences. The future of content moderation includes finding ways to genuinely filter out misinformation and verify the facts before they’re shared. This will allow content platforms to establish themselves as trusted sources of information.
Sigrid Zeuthen, global marketing manager for content moderation platform Besedo, believes users want precision in an online platform. Zeuthen said, âBuilding trust is one of the key elements that facilitate transactions in an online marketplace. “
As content moderators improve their ability to identify misinformation, content platforms will have the ability to claim authority and gain users. The success of any content platform in the future will depend on strong content moderation.
3. The need for advanced image, video and audio recognition
Written content is becoming more and more in the minority on the Internet. It is replaced by images, videos or audio content. Many content moderation technologies have been trained to identify harmful words and written language. As the majority of content moves away from this format, tools to identify harmful content will require increasingly innovative technology.
Fortunately, the field of artificial intelligence is advancing rapidly. Every day, AI tools are improving for identification. As tools become more advanced, content moderation must be the first to embrace the most advanced technology. The content moderation industry will rely on artificial intelligence to ensure the security and accuracy of information on the Internet.
Daniela Rus, Director of the Computing and AI Lab at MIT, spoke about the current state of AI technology when she noted, âI think it’s an amazing time when AI and IT are advancing so much. These advancements are accelerating the explosion of natural language – our increased understanding of language comprehension and object recognition – is really fueling a wide range of applications.
While advancements in AI technology can power a wide range of applications, the area of ââcontent moderation will depend on its ability to apply these advancements to its products. Any content moderation platform that can stay ahead of the game by using more advanced AI will be able to protect the internet in the future.