10 of the best tools to find influencers on social media
Social media influencers are digital marketers’ second best allies, second only to reliable and versatile social media tools. SMM tools are numerous; In this article, we will focus on those that offer influencer marketing functionality i.e. identifying and managing social media influencers of different sizes.
Influencer marketing is economical and personal in the best possible way, as it allows brands to build intimate relationships with their customers and reach new audiences through word of mouth from their favorite influencer rather than through targeted advertising or celebrity support. In the all-digital world, influencers can be a brand’s best friend, as long as the brand is armed with the right tools to find the right brand ambassadors.
Let’s look at some of the best social media tools for finding influencers. We’ll explore options for all budgets and activities, so be sure to stay put and try out the tool that seems best suited to your needs.
1. Awario – search for influencers via industry, competition and brand information
Awario is a social media listening tool which means it searches social media 24/7 to find every mention of your brand, competition, industry, product or any word -key you have in mind. It then analyzes the data and presents you with the information you need at any stage of your marketing work, from audience analysis to content research.
Awario is a great tool to start with because it allows you to do a quick scan of your business environment and discover niche-specific social media influencers in 3 ways:
- by monitoring your industry – thought leaders and key editors
- by monitoring your competition – brand ambassadors
- monitoring mentions of your brand / company / products – influential mentors and potential brand ambassadors
The tool’s Boolean search mode and advanced filtering allow precise laser monitoring and influencer identification, which is great for discovering micro-influencers (10-100,000 followers). Awario allows you to check user profiles and interact with influencers in the app, making the influencer workflow easier.
Price: starting at $ 29 / month. A 7-day free trial is available.
2. Brandwatch – instant discovery of the best influencers
Brandtwatch is another social listening platform that does the job of finding influencers on social media while providing a host of other social listening benefits. Brandwatch is perfect as an enterprise-level social media tool with advanced analytics and trusted insights.
Brandwatch has a database of 450 million people to help businesses find micro-influencers for any niche. The tool leverages its own influencer score to help companies choose brand ambassadors with not only the right following, but proven engagement records as well.
Brandwatch is designed to measure the effectiveness of any marketing effort. As part of its influencer marketing functionality, the tool monitors purchase intentions and assesses campaign ROI.
Price: available on demand.
3. Influencer One – team-based influencer marketing collaboration
Talkwalker Influencer 1 is an advanced influencer marketing solution for large teams. It draws on a live database of over 6 million influencers and enables businesses to find brand ambassadors, build relationships, as well as plan and execute influencer marketing campaigns. .
Because Talkwalker is an enterprise-grade tool, it’s perfect for large teams managing influencer workflows and campaigns. In addition to sophisticated teamwork features, it offers consistent and reportable metrics that help translate influencer marketing impact into ROI.
Price: available on demand. A free demo is also available.
4. BuzzSumo – influencer and content search on all platforms
BuzzSumo is a platform for content curation, influencer marketing and social media monitoring. It offers smooth navigation through tons and tons of social media posts and connects businesses with influencers along the way. All research results are exportable and shareable for further discussion with the team.
BuzzSumo is also great for identifying surefire boosters to your existing content. By providing you with the most powerful social media influencers, the tool helps promote content organically while growing your customer base.
Search Facebook, Twitter, Instagram and YouTube, analyze influencer performance for the most relevant and revealing metrics, set up influencer alerts so you can react to posts first – and your influencer workflow is ready. !
Price: starting at $ 99 / month. A 7-day free trial is available.
5. Mention – industry analyzes and opinion leaders
Mention is a social media monitoring and management tool that offers strong influencer marketing features. As the name suggests, it is designed to find mentions of all the keywords you have in mind (brand name, competitors, products, etc.) to then analyze the data and discover influencers among a lot of information. precious.
Mention is great for finding influencers from conversations around your own business or your competition. Based on how effectively competitor influencers are working for their respective audiences, reach out to those who make the most meaningful connections and see if you can turn them into ambassadors for your own brand.
To help you better estimate the effectiveness and ROI of influencers, Mention offers built-in influence scores based on the total reach of opinion leaders.
Price: starting at $ 29 / month. A free version and a free trial are also available.
6. Upfluence – data-driven influencer discovery
Upfluence is an influencer marketing platform that helps businesses find brand ambassadors among their own customers and followers or in Upfluence’s 3M + influencer database. The tool offers a comprehensive selection process for influencers with measurable potential and proven records.
To make influencer selection truly data-driven, Upfluence relies on insights ranging from keyword suggestions to Earned Media Value (EMV). You can also check the price estimates and plan your budget accordingly to make sure that all of the company’s expenses are a good match for the influencers that really drive engagement and deliver tangible results.
Price: available on demand.
7. Traackr – planning and optimizing influencer investment
Traackr is a designated influencer marketing platform that focuses on maximizing influencer investment. The tool has its own database of over 6 million influencer profiles to help businesses find and build relationships with influencers across all platforms and locations.
Traackr is also great for running influencer campaigns. The tool provides customizable workflows for each type of campaign and leverages a predictive calculator to enable brands to better track their campaign budgets.
The analyzes offered by Traackr cover performance by influencer, campaign and program results. By comparing the performance of your market, the tool provides information to develop and manage programs on a global scale.
Price: available on demand.
8. Klear – intelligent influencer discovery and in-depth analysis
clear is influencer marketing software powered by a smart influencer engine that helps businesses discover location and category specific social media influencers. The tool offers extensive filtering to ensure that every brand can find their perfect influencer.
Klear searches for influencers based on region, language, industry, hashtag, price range, previous collaborations, etc. The tool’s AI-based technology is also capable of detecting and flagging fake followers to suggest the most secure and profitable influencer connections.
Once influencers are identified, Klear provides detailed performance and audience analysis to help companies better understand the potential of influencers and measure their future effectiveness.
Price: available after a demo.
9. Grin – advanced management of influencers, creators and campaigns
Smile is an influencer marketing management solution that covers all aspects of the influencer workflow for you. Grin’s suite of recruiting tools allows businesses to find influencers and creators or import their current brand ambassadors for truly seamless influencer management.
Use the tool’s influencer CRM to improve email delivery and set up unique management of influencers, creators, and campaigns. Grin has its own AI tool that makes it quick and efficient to navigate creator submissions as it can sort content by color, post engagement, caption, or hashtag.
Grin’s reporting dashboard is there to make sure that you can always link influencer performance to KPIs and translate progress into solid metrics. Additionally, the tool has ecommerce integration to provide revenue attribution and track conversions.
Price: available after a demo.
10. Veloce – directory of influencers
Swift is an influencer directory and membership service that offers a search engine to help brands identify their perfect influencers. The directory bridges the gap between content creators and businesses and is open for submissions from both sides.
Veloce allows you to search for influencers on social media in a specific country or around the world. In addition to the carefully sorted directory as is, you can further filter influencers to ensure you find creators with the highest reach, engagement, and ROI.
Price: € 9.90 / month. Free access is also available.
Social media influencers come and go. Carefully curated brand ambassadors, on the other hand, tend to last and build a one-sided community. Be sure to test out some of the best social media tools designed to help brands find and manage influencers smoothly and effectively. Hope my list helps you get started.